La Vie is a recently founded Pakistan-based company; yet, the Management driving its operations comprises seasoned professionals with an average experience of over 40 years in the industry, including top multinational companies of Pakistan.
Since its inception in Sep 2014, the company strives to operate with excellence at par with global companies. To achieve this vision, La Vie have brought together a team of healthcare and business professionals, entrepreneurs and consultants with proven track record of outstanding achievements in the healthcare industry in Pakistan and abroad.


Patients’ well-being and health lie at the heart of our vision. La-vie is an organization with highly successful market experience and insight. We are a team of some very finely experienced industry professionals, best distribution house in the Country and a leading management consultancy expert in building world class organizations. We pride ourselves in our understanding and knowledge of the local and regional markets and our acumen for better healthcare in Pakistan.
Our dream is to build La-Vie into a business champion which has the ability to compete and beat any other organization in its field/category of business. We have built this company on customer-oriented approach, people, systems and customer driven managerial model.
At La-Vie, we strongly believe that our customers, internal and external, play a pivotal role in our success. We have committed ourselves to a shared set of values to enhance customers’ confidence in La-vie. All our systems, practices, behaviors and decisions are driven by our corporate values: Customer Focus, Positive Attitude, Teamwork, Continuous Improvement, Innovation, Speed and Responsiveness, Employee Development, Ethical and Legal behavior. These values enable us to create an environment in which best talent thrive successfully and serve our customers well.
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Pervaiz Iqbal Awan



To become one of the best Managed Healthcare companies in Pakistan.


To efficiently market high quality healthcare products to doctors and consumers which add value to our customer satisfaction.


Our customer-centric approach is it to get closer to our customer than ever. So close, in fact, that we tell them what they need well before they realize it themselves.


It is our company’s culture to give top priority to external and internal customer satisfaction. We keep our customers interest supreme in all that we do. Our culture is based on the values of strong customer orientation, speedy delivery to our customers, ethical and positive behavior.

At La-vie, we want to thrive on innovation, teamwork and employee development. We want to maintain simplicity, straight forwardness and honesty in our dealings at all levels.

None of us is as smart as all of us.